More and more in today's busy world the telephone is being used as a prime means of communicating. The telephone is a wonderful communication tool, because it is both quick and very efficient.

One major use of the telephone, which is gaining popularity, is in making cold calls. Cold calls may be for the purpose of selling goods or services, collecting money for charities, or doing market or customer research.

Psychologists have found that there are five major elements necessary for a cold call to achieve results.

1. Create immediate interest
2. Ask for a response
3. Stay positive
4. Be flexible
5. Get a commitment

1. Have identified the five key elements of cold calling on the telephone
2. Have practised and/or analysed these skills