Peter Quarry interviews Carolyn Stafford, Director, connectmarket.com.au

It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing spend.

In this program, Carolyn Stafford discusses ten common marketing mistakes and the importance of the customer value proposition. The tips and traps outlined here will save your business time and money by avoiding poor or ineffective marketing activities.

1. Understand the big picture
2. Avoid the scattergun approach
3. Manage the marketing budget
4. Consider client target market
5. All staff can help grow the business
6. Effective communication internally and externally
7. Make sure you do networking
8. Seek professional help
9. Be creative to adapt quickly
10. Invest in the internet

Download the Worksheet

DVD

• Managers
• Executives

• DVD

• English

• Video Recording

• Interview