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The Value of Podcasts
This title is part of the Insights and Strategies Series
Duration: 15 minutes
Synopsis

The Value of Podcasts shows the ease of assembling, marketing and distributing podcasts, and the difference they can make to a business. Podcasts are increasingly popular and in this course entrepreneur Pete Williams presents them as a powerful way to connect with your market locally and internationally.

Once this course is completed, you will have learned how to make and distribute podcasts, consider the duration and number, and how they can become a core aspect of your content marketing efforts. You will have learned about content marketing, common misconceptions and how podcasts can build relationships, and you will want to explore statistics and track results.

Key Learning Points
  1. Create podcasts as a powerful way to connect with your market
  2. Identify why podcasting is popular for content marketing
  3. Create and distribute podcasts, considering length and quantity
  4. Track results with statistics
  5. Use podcasts to build relationships
Recommended Audiences
  • All staff
  • Trainers
  • Personal Use
  • Community
  • Teams
  • Sales Staff
  • Service Staff
  • Managers
Distributed in the following format(s)
  • DVD
  • Stream
Available in the following language(s)
  • English
Media Type
 Video Recording
Presentation Style
  • Interview
STOCK CODE
INSIGHTS52
ISBN
9781925176537
Published
Melbourne, Australia
Filming location
Los Angeles, USA
Release year
2015
Copyright owner
Seven Dimensions
Publisher
Seven Dimensions