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Creating Your Brand Proposition
This title is part of the Insights and Strategies Series
Duration: 11 minutes
AUD $187.00
Synopsis

In this program Eve Ash, Psychologist and Founder Seven Dimensions, interviews Ben Walkenhorst, Founder, no fussing about to explore some practical advice and strategies.

Ben Walkenhorst says you must understand your brand and ensure it represents the image you want:

• The key to marketing & branding
• The value proposition
• The brand essence
  1. Social
  2. Functional
  3. Emotional

• Consider your brand as a character
• The brand identity
• Brand evolution
• Marketing essentials

Recommended Audiences
  • Managers
  • Personal Use
  • University students
  • All staff
Distributed in the following format(s)
  • DVD
Available in the following language(s)
  • English
Media Type
 Video Recording
Presentation Style
  • Interview
STOCK CODE
INSIGHTS16
ISBN
9781925176179
Published
Melbourne, Australia
Filming location
Melbourne, Australia
Release year
2015
Copyright owner
Seven Dimensions
Publisher
Seven Dimensions