Video  Finder
Brand Marketing
This title is part of the Insights and Strategies Series
Duration: 10 minutes
Synopsis

Brand Marketing is a course designed to explain how a brand is a promise wrapped up in an experience. Sadhana Smiles explains to psychologist Eve Ash about how brand marketing reflects product and service image. With so many brands competing for our attention, businesses need to understand the importance of “cutting through”, creating an experience through knowing and researching what your clients are seeking, measuring the success of your business baseline, processes and training, determining what needs to be changed and how to make the entire arc engaging for all.

Once this course is completed, you will have learned about brand marketing and how to identify the brand message. You will be inspired to create, measure and grow the brand experience.

Key Learning Points
  • Demonstrate a unified brand experience reflecting your product and service image
  • Create a memorable brand experience
  • Identify moments of truth in your business
  • Research what your clients seek and measure success
Recommended Audiences
  • Executives
  • Managers
Distributed in the following format(s)
  • DVD
  • Stream
Available in the following language(s)
  • English
Media Type
 Video Recording
Presentation Style
  • Interview
STOCK CODE
INSIGHTS06
ISBN
9781925176070
Published
Melbourne, Australia
Filming location
Melbourne, Australia
Release year
2015
Copyright owner
Seven Dimensions
Publisher
Seven Dimensions